Chief Product Officer, author and speaker. Twenty-two years on the technology side, half of them inside operating companies and half building for them.
About
Arie Endrayanti started as a software developer and ended up in product. Product sits between a business and the technology underneath it, and somebody has to stand there. That has been her job for twenty-two years, under one title or another.
Today she is Chief Product Officer at a technology company in the entertainment industry, accountable for product and technology direction at executive level and reporting to the chief executive. She also runs a company making digital products (software, templates and subscription tools) and speaks professionally on artificial intelligence and on product.
Her own team is small, and she has spent the last two years finding out first-hand what AI tools are genuinely good for. Two years is the honest number, not a modest one. The organisations she builds for are not small at all, and most of what she writes about sits in the gap between those two vantage points.
Outside all of it she runs a foundation for traditional Indonesian dance, which has nothing to do with technology and is the better for it.
About half the career, working to their own release calendars and their own approval layers.
The other half, building and delivering technology for banks, telecoms operators, consumer goods companies and government.
Decisions that had to hold across a head office in the United States, a founding company in Germany with European teams, engineering largely in India and a founder in Australia.
Experience
The technology changed every few years. The place where change stopped did not.
Organisations along the way include
Lazada · Yahoo · Ula · Paraplou Group · Teleakses Solusindo
Sectors
Speaking & working sessions
Arie speaks at events and runs working sessions for executive teams, in English and Bahasa Indonesia. Each topic comes out of her books and from the work behind them.
What actually stands in the way of AI inside a company, and why it is almost never technical.
For capable people and teams who already know what to do, and still have not started.
Five jobs a very small business can hand to AI, and the ones it should not.
Conferences, company events and webinars. Length and depth are agreed with the organiser.
Closed-door sessions on a team's own AI rollout or execution problem, for executive teams and for people newly handed the role. Not a course and not a training catalogue.
Product, technology leadership and AI adoption, from someone who has sat on both the client and the supplier side.
Books
Why the pilots work and the rollout doesn't
The thing standing in the way of AI inside a company is almost never technical. Written by someone who started as a developer, so the argument is made from inside the technical work, not around it.
Ebook · English · Amazon Kindle and digital platforms
A Calm Framework for Consistent Execution
The same question at the scale of one person: why capable people stall, and how structure can reduce friction without leaning on pressure or motivation. The Indonesian edition, Jurus NAGA, exists because a reader asked for it.
English: Amazon Kindle · Bahasa Indonesia: Jurus NAGA, ebook on Lynk.id
Lima pekerjaan yang bisa Anda serahkan, dan yang tidak
Written in Indonesian for owners of very small businesses: what AI can take off their hands, and what it should not touch.
Ebook · Bahasa Indonesia
If you came here from the book
Arie runs working sessions on the material in The Chief AI Officer's Real Job for executive teams and for people who have just been handed the role. It works better as a working session on your own organisation than as a talk. If you would rather just send a question, that is welcome too, and she answers them herself.
For a session or a speaking invitation, it helps to include the organisation, who would be in the room, the date or timeframe, the language (English or Bahasa Indonesia) and the problem you want to work on.